When setting up multi-channel marketing and communication strategies, certain important online marketing platforms such as digital marketing and social media marketing will be an integral part of the larger scheme. In editing your online marketing puzzle, you will ask yourself: do I really need a blog for my business?
The answer is certainly yes!
Meaningful, regularly updated blogs are a great and cheap way to drive inbound marketing activities, direct your target audience to your website, build your brand, and attract new prospects. Creating and maintaining a business blog provides a direct communication channel with your audience and opens up new opportunities for your business. This is why your business needs a blog:
1.1. Blogs increase your SEO position:
Blogs have the power to provide the SEO juice you want. Search engines like Google and the Yahoo-Bing network (especially) love new, valuable and unique content. By constantly creating and updating blog content, search engines present original content for indexing. Providing relevant content based on keywords can improve your SEO position. Every time you create a new blog post, it basically creates a new web page on your site. This gives search engines more opportunities to index and rank your site. Websites that create blogs typically have 434% more pages indexed than those who do not. What’s more, blog sites usually have 97% more inbound links.
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2. Blogs turn traffic into clues:
Blogs that add value to users generate business leads when users start introducing you as an expert in your domain. Incorporating subpoenas into all your blog content is a great way to turn your incoming user base into leads. For companies with more than 51 blog posts, the median monthly clues increased by 77%. Subpoenas range from filling out information forms, calling the 24/7 helpline, and inquiring about blog posts. 3. Convert clues to sales.
The ultimate goal of content marketing activities is to generate revenue from your target audience. Blogging has the added benefit of being a cheap way to turn relevant clues into a source of revenue. 31.1% of digital audiences consider business blogs to be the second most influential factor in purchasing. A well-structured blog serves as a brand voice and a rich source of information about new products, services, and value propositions that businesses can offer consumers.
The blog positions you as an expert:
Creating and publishing unique, engaging and shareable content within your niche market can have a credible impact on your business. Over time, your content and your opinions on various related business topics will become valuable and original. In addition to sharing your experience with the online community, as an influential person in the industry, post useful content on your business blog or other blogs (via guest blogs). According to Technorati, 71% of respondents blogging for business reported that they gained recognition in the industry through blogging, and 56% established blogging as an industry leader. It is said that it was useful for.
5.5. This is a great platform for conversation.
Your business blog is a great platform for communicating directly with your audience. Blogs provide the opportunity to connect with website visitors through comments, feedback, and questions. By actively responding and interacting with the viewer, you can build a good relationship with the viewer. Build relationships based on trust and gain insights into what your customers really need.