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7 Reasons to Add a Blog
It wasn't that long ago that blogs were only for geeks - men and women who lived their lives being in the virtual world of the W3. However, the world has changed rapidly in the internet age and now, anyone can build a blog - with only a single click! Why do you want to create blogs? What is the reason to make a blog part of your website? Doesn't it seem like just one more thing to worry about, another task that must be done each week or day? It's true that keeping the blog will take time and effort but the payoff is huge. There are many benefits to adding a blog to your web site that, in all honesty, you must include one. What should I do to begin? Where to start? What should you say? And how do you say it? Site owners new to the business might have lots of concerns about creating a blog however, the majority of web professionals believe that blogs help in bringing traffic to your site. A blog can also help improve your position in search engine results and helps you climb to higher rankings on search engine result pages, also known as SERPs. In this article, we will provide ways to start an online blog that will continue in the best interest of your online business. If you start a blog, they will begin to appear. For more detail please visit:- 1. Pick a host which offers a no-cost blogging module. There are blogging apps that are free similar to Google's Blogger. There are many other blogs, such as with an annual fee of a tiny amount. But the fact is that they are referred to as Third-party platforms for blogging. The problem with these platforms for blogging is that they come with a long list of terms of service , also known as TOS. WordPress for instance will terminate a blog when it's considered to be too "commercial." They'll take down your account if they think your blog is too self-serving. In fact, you're at the mercy of some junior editor somewhere , who believes that your blog has too many self-serving links or places too much emphasis on your business! Control your own blog. A good web host will offer either one or two blog modules which can be integrated into your website in just a couple of clicks. A majority are equipped with templates that can be modified to fit in with the style of your website so that your blog and site become a seamless whole. When you sign up with a web host, make sure they offer at least one blog feature such as the phpBlog. These single party blogging apps are yours to do with however you like, to ensure you never get that notorious 404 error message: web site not found - when some unidentified person from an unidentified location decides to revoke your account due to the fact that your blog is too commercial. And once a blog is taken down by a third party the process of restoring it is nearly impossible. 2. Make use of your blog to share information, not sales pitch. It's okay to add some zing to the copy on your website - a list of features and a more extensive list of advantages, warranties, guarantees , and so on. Customers expect to get this kind of sales content on your site, ranging from product descriptions to your unique positioning statement from UPS (what distinguishes you from other companies). Your blog should provide good, useful information. Why? because if your information is good and easy-to-implement, visitors will keep coming to visit again. And the more often they return more likely they'll complete your most desired action (MDA) regardless of whether it's to buy something or to make a call to schedule an appointment. Blogs can create a sense of stickiness for your site which is a good thing. In fact, if someone bookmarks your blog, you've hit a grand slam. That visitor likes what s/he discovered so much that they're planning to come back...and maybe they'll buy something. 3. Make sure that your blog is kept up to date. Post new blog entries at least once a week. If visitors who have returned come back and find the same old posts blog posts, they will not return frequently. They may not return at all so keep your content fresh by publishing new posts frequently at least twice per week. 4. Upload your blog to search engines. Search engine spiders are awestruck by green content. It's their food and they devour it like children chew gummi bears. But it may take a long time for a search engine to crawl your site and begin to deliver links on the results pages for search engines. Make sure to submit your blog's details to Google, Ask, Yahoo, Bing and the other powerful search engines. Don't forget to submit your blog to the blog search engine. If people are in search of the latest information or some other perspective that is why they visit for the latest most accurate information quickly. 5. Maintain a blog archives. If you post twice weekly, that piece you ran two months ago is already starting to look a little aged, even though your details are as up-to-date as today's headlines. Create a blog archive that can save your previous blog posts. Add a SEARCH feature that lets blog visitors to enter words and search terms to find the exact blog post they're looking to find. 6. Keep your eyes on the prize. If your blog's topic is running marathons, writing an article on your new iPad isn't what readers expect. They're looking for solid, high-quality details about their training for the next race, so stay up to date. Add anchor text to your blog posts - embedded links that take readers to the specific page on your site which sells the product or service being discussed under the discussion on your blog. This makes it easier for visitors to locate the relevant information on your site without having to go back to the home page before clicking on navigation hyperlinks. 7. Make It Unique When Google announces changes in its algorithm, each web site that is related to it will report it. The change is widely known and your post is unnoticed. There are always larger, better known blogs on all subjects from dairy farming to wind farms. Find a fresh "hook," or a new perspective to stand out. Some bloggers promote controversy and promote to spark a fire by publishing provocative content - content that triggers an emotional response from readers. This is fine if the website is based upon political analysis. A good debate keeps people interested. Some readers may even decide with a contribution, thereby adding to the discussion. However, angering the potential buyer of your products or services will result in a decrease in sales - certainly not a positive one. It's true that controversy is a good thing in some areas however, in the running shoe market there's no such ideal idea. However, a look at the latest release from Nike can keep the runners coming back , or perhaps buying something.

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