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Ditch the Mission – Focus on the Vision
Quick - without researching it What's the mission of the firm that designed the car you're driving. What's your underwear? If you're anything like the majority of us don't have an answer to either. Most likely, you won't even recall which brand of underwear you put on today. And that mission statement did not influence your decision to buy - or did it? I've brought this question to numerous groups and classes over the past two years - and only one person has been able to answer the question. He was on the committee for the past eight months on the steering committee the company had put together to develop a mission statement... as well as an employee, was offered his undies at 30% retail prices. His experience is similar to numerous others who have had to go through the process. They began by asking - and guessing - at what kinds of things were to be listed in a mission statement. They looked at other businesses statements to come up with ideas What it's doing is to help you create one that's similar to statements of other companies. It won't aid you in understanding the fundamental values that define what your business's mission statement is about. That's what an objective statement is supposed to be about. At some point during an entire process, data regarding employees often gets included. All too often, all this does is to compromise the mission statement as for any business the goal must be to keep your customers satisfied and wanting to purchase to purchase your product. Being kind to your employees is crucial, yes, but (unfortunately) in the absence of operating a sweatshop, whether you are nice or not won't affect the profitability. But even in that case, any effect on sales is usually minimal. Visit:- It is common for people to get caught up between objectives (the motive, the 'why', etc.) along with goals (the what, the "where you're going"). Similar confusion is seen with mission statements. Once the initial ideas are recorded on paper, a presentation gets made to some of the more senior people in the organization. The team then goes out to make the necessary changes. Rarely do these statements get approved on the first go around; it is, after all, human nature to to make changes when being requested to provide an opinion on something. Yes those words "more experienced" are accurate; all too often, the responsibility of coming up with a mission statement falls to more junior employees. If the company doesn't do an amazing job of keeping all levels of employees on the same page it's very rare for employees who are less senior to be aware of what is important for the business and the direction it's going in. So how on earth can they be expected to create a mission statement that's right for their company? This is why it takes long to finish this task - why so the mission and mission declarations sound similar. If that's the case, why do companies bother? A few years ago, "mission statements" became the latest trend. Companies invested (wasted?) valuable resources in the process of recording the elusive "Mission Statement in paper. It often didn't seem to matter that it was the case that the Canadian as well as the US departments of the same corporation had mission statements that were different. It was also the case that either the European or Asian headquarters didn't have one at all. For a while, even the best business schools incorporated the idea into their classes. Plaques makers made a lot of money creating the missions statement signs that can be found in offices across the globe. However, at the end of the day, who cares? If the business did not make each and every one decision in accordance with the guidelines set out on the plaques and used the phrases (including those that were nice to employees) as the primary guide for choosing what action to pursue, then the plaques had no significance or even any meaning. Fortunately, the most well-run businesses are beginning to realize that it's more crucial to... Have clearly defined long-term plans for the business - and have a clear, precise location on the horizon for the goal; Be aware of the obstacles likely to come up along the way, Have created contingency plans for overcoming these challenges, * Make sure that all levels of employees are aware of where the business is headed and why, and * Motivate employees to pull together to achieve the common objective. Yes, it's important to establish values in order that your company arrives at its final destination (goals) through an organization that fits its personality - in a way that its employees are proud to be a part of - but the end-goals (and the understanding of "why) must come before the "how" (which will be the subject of most mission statements are about) for a company is to be successful and profitable.

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